“What’s in a Name? Biological Classification and Scientific Naming” is a 63-page electronic publication (available in both epub and pdf) that includes an introduction to scientific naming and detailed chapters on each of the four organisms featured in the Museum exhibit space, as well as seven other charismatic species that have fascinating names or unusual naming histories. Through these stories, readers will understand the importance of scientific naming and how naming conventions have evolved through time. Look for some humorous handles and eye-popping tales of taxonomy in this richly-illustrated multimedia text!